Rob Bruce talks about our exclusive launch competition, and talks us through two of Loch Fyne's own products, The Living Cask and The Living Cask 1745

I knew the fine folk at Loch Fyne Whiskies were a generous bunch, but I did not realise how generous until now. They’ve only gone and launched a competition to win free whisky for life. Yup, you read that right. For life. Free whisky. For all of eternity…. kind of!

To celebrate the launch of the new website, and a new range of whiskies called Living Cask, all you have to do is register here and you will be entered in to this fantastic prize draw.

The Living Cask – or casks if you want to be pedantic – involves the regular selection and marrying of malts in two casks located in the Inveraray shop. This will create a limited series of Loch Fyne branded whiskies with a unique flavour and a unique story. There will be a maximum of 4 batches made every year, with no more than 3000 bottles a batch, each of which be hand filled and sealed in store. Batch 1 has just been released and is available to buy now.

And you, lucky reader – if you register – could win a bottle of every Living Cask expression. For life. You know, free whisky forever and ever… Well, until you die. Obviously if you are in your twenties this is a fantastic and lucrative prize, a gift that just keeps on giving and giving. But we do recognise that if you are imminently expecting a telegram from the Queen, it’s probably not quite so attractive. However, in this case you’ve hit 100, which is a prize in itself!

Anyway, I digress. I should also introduce the brand new permanent expression; The Living Cask 1754, named in honour of the date Inveraray was founded. It is made up of five Islay single malts – two of which there are whispers of being nearly 25 years old – however this remains a tight lipped secret apparently! The 1745 was created to celebrate the fact this wonderful wee village is the gateway to the whisky soaked island of Islay.

Unlike the Living Cask batched releases, which will be very limited, the 1745 is set to become part of the regular range at Loch Fyne Whiskies, and is available to buy for £75.